For the regional launch of the VW T-Roc, we were tasked to craft an engaging video that resonates with VW's new brand design, setting the tone for an inspiring campaign.
Diving into regional people’s stories, we aimed to showcase how their journeys motivate others to push boundaries, embrace progress, and to keep moving forwards.
Featuring renowned Saudi gamer Nour Al Khadra alongside the trailblazing Nouf Sufyani, aka DJ Cosmicat, the first female Saudi DJ, we highlighted their unconventional career paths, which challenge societal norms. Their embodiment of the T-Roc's core values – 'confidence and perseverance' – serves as a testament to the success of this campaign.
