As the brand that introduced ‘Nightography’, we aimed to create awareness of the phone's low light photography, and get the most out of its social potential, by highlighting the feature with an exciting and aspirational approach.
"Be the Nightographer" is aimed at the ones who come alive at night, making the most of sights and sounds that are most epic when the sun goes down.
For them, every dusk is an opportunity to create and share content that expresses their love for the night. So let’s bring them together, rallying them through a call to action that becomes their identity and ignites a whole community of Nightographers.
The developed content spanned recruitment and awareness, to phone feature-based content that pushed consideration and acted as how-to videos.
