First Opportunity:
The average resident of the UAE carries 2 phones. That's based on data which show that there are 228.3 phones per 100 people in the country. If we couldn't have every person who is interested in a foldable at a Samsung store trying the phone, then we could get them to put their 2 phones to good use at home. By doing that we create the 1st remote Galaxy Z Fold experience, using any two phones to simulate one folding screen.
Second Opportunity:
With the launch of the Try Galaxy web app, which allows iPhone users to try Galaxy Android on the iPhone, it was now possible to have an integrated Galaxy Z Fold experience as part of it for a global audience, and not only the UAE. iPhone users were curious, but weren't going out of their way to try a foldable phone. So we decided to let them try the Galaxy Z Fold on their iPhones, wherever they may be.
After 6 months of tech research and development, we launched Fold Experience. A seamless mobile experience that uses Web Real Time communication technology’s ultra-low latency to connect 2 iPhones together, plus complex device detection to instantly sync and optimise varying screen sizes into one unified screen display – turning iPhones into Samsung Galaxy Z Fold.
Examples of awareness content from around the globe
