The Breakup Edit

How to demonstrate the AI Editing capabilities of the new Galaxy S24 Series in a real life, relatable situation? The globally available content were simply demonstrative and not especially memorable. The opportunity to dive into the consumer's mindset, and the occasions following the device's launch, provided a unique insight and a great chance to showcase our new technology.

An Opportunity

Valentine's Day isn't always that happy, lovey-dovey day it's usually made up to be. A lot of couples reassess their relationships in the lead up to it, and so a surge of breakups happen. An incredible global figure of between 12 and 19 percent of couples go through a break up during that season. Most people can sadly relate to heartbreaks, having experienced them at some point in their lives.

'The Breakup Edit' showcases the newest AI-powered Galaxy S24 Series as it helps make heartbreaks a little easier to forget. Using the Generative AI Edit feature, users can simply erase that not-so-special someone out of their lives with a few taps – just like that! While this won’t mend a broken heart, it can at least mend their photos, and let out some steam.