For the release of the Footlocker exclusive New Balance 327 black and white collection, we partnered with "Saudi Reporters", sibling Saudi content creators who are well known for their friendly mischief and charm, and their sense of street style.
One represented black and the other represented white, and it was set up in an abstracted world where we produced a slightly surreal cat 'n' mouse video for digital screens and social, and a series of campaign shots for printed retail branding and publication.
