We set out to integrate Galaxy devices into the creator and artist community of the region. The goal was to showcase the incredible performance of the devices and position them as essential creator tools for the content and art that fans love.
We partnered with FRAME, a multi-brand concept store that champions local sourcing for its restaurant and exhibitions, and produced a limited edition pack of the Galaxy Z Flip4. Innovative material made of recycled date seeds, locally sourced recycled fabrics, and recycled eggshells were used to create the limited edition covers, small satchels and t-shirts. Emirati artist Nasr Nasrallah created an iconic illustration of a palm tree that became the branding element across the items.
