We were tasked with crafting a distinctive advertising campaign to celebrate the UAE’s 50th National Day with limited-edition timepieces. Our goal was to differentiate from past events while honoring the UAE's history, capturing its rich heritage, and showcasing collaborative craftsmanship with luxury brands.
We emphasized Ahmed Seddiqi & Sons' legacy, emotional connections, commitment to excellence, and innovation. The campaign also aimed to reveal the symbolic stories within each timepiece, linking them to the UAE's journey and values.
By combining compelling product photography with creative storytelling through illustrations, the campaign aimed to evoke a sense of pride, cultural connection, and appreciation for the UAE's remarkable journey, intricately intertwined with the craftsmanship of the limited-edition timepieces offered by Ahmed Seddiqi & Sons.
