We set out to integrate Galaxy devices into the creator and artist community of the region. The goal was to showcase the incredible performance of the devices and position them as essential creator tools for the content and art that fans love.
For the launch of the new Galaxy Z Flip5, we partnered with regional artist Nouri Flayhan to introduce a limited edition pack as part of "Drip" – our collaboration platform. Nouri created a special illustration that branded exclusive mirror phone cases, and was embroidered on a light colored Abaya, with a tailored special small pocket that holds the Flip phone. This entire creation was designed and illustrated using a Galaxy Tab S9, with the palm tree character illustration incorporating the shapes of the phone, and inspired by the phone lineup colors.
The special edition box was available for purchase at the original phone's cost directly to consumer (DTC) on samsung.com using a special code at the product's checkout, and it was promoted through the artist's channel and Samsung's CRM.
