Executive Creative Director / Creative Brand Strategist / Communication expert / Writer, Designer, Typographer and Art Director at heart
Globally awarded Creative Strategy Director delivering transformative digital and mobile brand experiences. Creating platform-based campaigns and bespoke creative digital solutions to solve business problems and connect with consumers. Veteran of integrated campaigns, films, on-ground experiences, and activations. Insights-driven, people-focused, UAE and KSA regional expert with global reach. Work recognized at global award shows.
Ex-Cheil, Ex-Ogilvy, Ex-Leo.
No.2 Ranked ECD in the UAE as per The One Club for Creativity 2024.
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• Led teams on creative strategy for digital and integrated campaigns, winning new business and expanding scopes, more than doubling revenue by 131%.
• Delivered strategic solutions and creative platforms, leading innovative data-driven campaigns like the award-winning “Try Fold,” which boosted consideration by 47%.
• Created 360° campaigns, product launches, and activations for brands like Volkswagen and Samsung, recognized by HQs as global best-in-class winners.
• Optimized global assets to local markets for Samsung and Volkswagen, boosting regional relevance and driving 21% higher impressions.
• Developed scalable, platform-led advertising solutions, including creator-driven campaigns on Snapchat, TikTok, and Roblox, tailored for the UAE and KSA.
• Won the agency’s first gold awards in global ranking shows.
• Served on the 12-member Cheil Global Creative Council, supporting and developing strategies and ideas worldwide.
• Conducted regional market research, focus groups, and brand health studies, optimizing brand strategies based on consumer insights and local trends.
• Created AI-centric campaigns, integrating concept development, production, and user engagement, while streamlining creative processes and reducing costs.
• Set up the in-house studio, content creation and post-production teams to drive business expansion, creative initiatives, and internal revenue generation.
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2024 Awards Highlights:
• The #2 Ranked ECD in UAE for 2024 as per The One Club for Creativity
Cannes Lions, The One Show, D&Ad, LIA, NY Festival, Dubai Lynx, Adfest, Spikes Asia, Madstars, Red Dot, Loeries, Effie MENA.
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