An Opportunity:
For the release of the Footlocker exclusive New Balance 327 black and white collection, we partnered with "Saudi Reporters", sibling Saudi content creators who are well known for their friendly mischief and charm, and their sense of street style.
One represented black and the other represented white. The setup is an abstracted world, in which we produced surreal "cat 'n' mouse" style videos. These were used for digital retail screens and social content, and were supported by a series of campaign photography for printed retail branding and publication.
