Partnering with Mazen Abou Srour, a renowned fashion and editorial photographer, we used the Galaxy S10 Pro camera to take professional photographs for Portraits, Wide-angle Photography, and Low-Light. By doing that, we showcased the phone camera as a shortcut to achieving editorial quality photography.
These images and short behind the scenes videos, how-to content, and testimonials launched the campaign on our digital channels across the different phases of consideration and conversion, as well as on traditional media such as massive OOH.
