Nespresso Ramadan 2020

How to foolproof Nespresso's Ramadan communication when by January 2020 it was becoming clear to me that we'll be facing unprecedented times? In December 2019, I read a CNN article about a virus going around a city in China, spreading in unexpected ways. I feared it, and feared its potential impact if it reached us. Part of that fear made us propose "desktop" campaign options that would remove the risk of disruption to productions.

An Opportunity:

Using isometric 3D CGI, we created beautiful ASMR-like videos of ingredients and Nespresso products to showcase our Ramadan recipes book, and push for seasonal gifting and greetings.

What had been started before global lockdown, continued through it, with the CGI artist working from his home in Spain, and each of us in ours in the UAE.