Fold my Phone x Islam Afro

How will Samsung create disruption in the lead-up to a competitor’s latest phone launch? Simply targeting ads at the competitor’s users wasn’t effective enough, considering they are avid fans who believe their phones are a 'notch' ahead of others.

Opportunity:

When it comes to the Galaxy Z Flip4, its main differentiator among the competition is very obvious. Despite others' innovations, theirs still can’t fold like ours.