Opportunity:
What began as an idea for Saudi Arabia—a collaboration with two influential voices in the GCC, rappers Amy Roko and Flipperachi—became a solution for the wider Gulf market. By tapping into the local music scene, we infused the 9060 launch with cultural relevance, showcasing the shoe’s futuristic design in a way that resonated with the region’s youth. This approach allowed us to connect with sneaker fans across the GCC in a more authentic and relatable way.
