What began as an idea for a local initiative—a series of talks by successful local speakers sharing their experiences—became a platform for broader empowerment. "Afkarkom with Galaxy" was designed to equip Saudi youth with more than just Samsung tools. It became a way to give them the inspiration, insights, and confidence to take the next steps toward their own success. Through this platform, Samsung moved beyond being just a tech provider, becoming a partner in their personal and professional growth journey.
Executive Creative Director: Ramzi Ibrahim
Lead Designer & Art Director: Farah Mazyad
Associate Creative Director: Ferran Mestre
Agency: Cheil UAE
